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How to Become an Influencer on LinkedIn

How to Become an Influencer on LinkedIn

LinkedIn is already huge, and it’s growing bigger every year.In fact, it has 660 million users across 200 countries.And while it’s not like Facebook and Instagram, which each have billions of users, LinkedIn is special to marketers.This is because LinkedIn’s...

How to tackle rising Facebook CPAs

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory...