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Young New York Filmmaker Selected to Direct ABC Promo – Adweek

There will be a winner on tonight’s episode of Bachelor in Paradise—just not during the show itself. Tonight marks the debut of a new ABC promo directed by a female college student, who won a competition from ABC Entertainment Marketing.

The spot for the network’s drama series A Million Little Things was directed by Ellie Gravitte from New York, and will air during the Bachelor in Paradise episode that begins at 8 p.m. Gravitte beat out nine other finalists as part of ABC’s program to provide “aspiring female creators with the opportunity to learn about the importance of creative marketing storytelling and how to turn their passion for short-form filmmaking into a career reality,” said Robert Schefferine, ABC Entertainment Marketing’s vp of production, in a statement.

The finalists were college students and recent graduates selected from programs throughout the country to fly out to L.A. and get a closer look at the entertainment industry. They were given a tour of the Prospect Studio Lot in Hollywood and heard from department heads across the marketing division.

Ultimately, they presented concepts for promos of various ABC shows, including A Million Little Things, Dancing With the Stars and Single Parents. Gravitte’s spot, in which A Million Little Things fans gather to talk about why they love the drama, eventually won out.

ABC Entertainment Marketing partnered with creative studio Ideas United and worked with its own alumni network at the Campus Movie Fest, a major student film festival.

“Women make up a large part of the ABC audience, and we want to bring diverse and authentic perspectives to our marketing campaigns,” Schefferine said.



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