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WWE Creates Channel on TikTok – Adweek

WWE climbed into the ring with TikTok, debuting an official channel on the video creation and sharing platform.

The channel debuted with the entrance themes for more than 30 WWE Superstars and Hall of Famers including “Stone Cold” Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks.

TikTok users can incorporate those entrance themes into their own unique videos.

Mayan Scharf, who works on global partnerships for TikTok, said in a release, “By capturing the passion and thrill of wrestling, WWE is at the forefront of bringing together sports and entertainment in an unconventional and fun way. Through our partnership with WWE, we’re looking forward to bringing the excitement of the WWE experience to TikTok’s global community.”

WWE executive vice president of advanced media Jayar Donlan added, “We are thrilled to be launching this partnership, which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars.”





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