23.5 C
New York
Wednesday, August 17, 2022

Buy now

spot_img

Will Like Counts Be Hidden on Facebook, Too? – Adweek

A spokesperson for the social network confirmed Tuesday that it is considering hiding like counts on Facebook, as well.

Yuval Ben-Itzhak, CEO of social measurement platform Socialbakers, said in an email, “Overall, we believe this will drive more trust in metrics associated with content, both paid and organic. An increase in trust is likely to lead to an increase in spend by brands—a win-win for both Facebook and marketers. Essentially, they are trying to prevent user behavior that drives engagement just by looking at the number of likes, rather than by consuming the content.”

Developer and blogger Jane Manchun Wong uncovered the test in the code for Facebook’s Android application.

She said in a blog post that mirroring the test on Instagram, only the creator of the post sees its like and Reaction count. People can see the list of people who liked or reacted to the post, but not the totals.

This information is still visible on comments, Wong added.

Joline McGoldrick, senior vice president of data and insights at Facebook Marketing Partner and creative technology platform VidMob, said in an email, “Our research shows that people, especially Generation Z, are changing how they use social—it’s not just for social interactions, which is changing, too, but it’s also for consuming content like news, shopping or sharing things directly or as members of a group. Removing the like button is an adaptation to the changes in how audiences are using and see the role of social. It’s no longer just about validation: It’s about content discovery, commerce and socializing with like-minded groups.”



Source link

0 0 votes
Article Rating
SEO News
SEO News
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

Related Articles

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
[td_block_social_counter facebook="tagdiv" twitter="tagdivofficial" youtube="tagdiv" style="style8 td-social-boxed td-social-font-icons" tdc_css="eyJhbGwiOnsibWFyZ2luLWJvdHRvbSI6IjM4IiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdCI6eyJtYXJnaW4tYm90dG9tIjoiMzAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9" custom_title="Stay Connected" block_template_id="td_block_template_8" f_header_font_family="712" f_header_font_transform="uppercase" f_header_font_weight="500" f_header_font_size="17" border_color="#dd3333"]
- Advertisement -spot_img

Latest Articles