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Where the Next Generation Consumes Content – Adweek

This year Gen Z will surpass millennials as the largest generation. They are also on track to be the most diverse, best-educated and a higher-earning generation than their predecessors.

And marketers are taking notice. 

So, in partnership with Wayv, an experiential marketing company that specializes in college campus pop-up activations, Adweek brought in 18 Gen Zers for a new video series called Demystifying Gen Z, and ask marketers’ most pressing questions to the post-millennial generation.

On this episode (the first of six), we discuss the content platforms Gen Z spends most of its time, the brands and creators they’re paying attention to on these platforms, and more.



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