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The CW Teams Up With Snapchat on 4 Lenses to Support Batwoman – Adweek

Batwoman is set to premiere on The CW Sunday, and the broadcast network teamed up with Snapchat on a set of four augmented reality lenses to welcome the heroine to the airwaves.

Snapchat users in the U.S. will have access to the four Batwoman lenses.

A landmarker lens, available through Oct. 8, will transport the TCL Chinese Theater in Los Angeles into the world of Batwoman.

The CW/Snapchat

Snapchatters can transform themselves into Batwoman with a face lens that is set to be released Sunday.

The CW/Snapchat

The Batwoman world lens brings the world of Batwoman to users’ living rooms and enables them to share it with friends.

The CW/Snapchat

And a Batwoman temporary tattoo lens is available via a Snapcode.

Snap Inc. creative strategy lead Leah Rubin-Cadrain said in an email, “The CW has an excellent track record with superheroes, and we’ve loved creating a moment for such an iconic character as Batwoman. It has strategically leveraged Snapchat’s AR technologies, from AR on tattoos and landmarks to letting fans send the bat signal and wear the hero’s mask. Fans everywhere can bring Batwoman to life in their own worlds leading up to the premiere.”

The CW senior vice president, marketing and media strategies Caty Burgess added, “Snapchat’s AR technology and user base provides us with unique advertising and marketing opportunities to reach Generation Z and millennials. Its users are a key demographic for us, and we know they’re going to love Batwoman. The lenses are a perfect way to let people experience the show firsthand, before it premieres this Sunday.”



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