Whiteboard explainer movies are an effective way to speak along with your audience. You should use whiteboard movies to clarify a course of, illustrate a brand new product, and even give a step-by-step tutorial on find out how to do one thing.
Explainer movies are among the finest methods to promote a product. Statistics and research on explainer movies present they’re some of the efficient strategies of reaching folks and maintaining their consideration by way of your call-to-action.
Varieties of Explainer Movies
There are many varieties of explainer movies, however all of them have one factor in frequent: they clarify a product, a service, a course of, or a model in methods which can be related to the shopper. Normally, the shopper is searching for a particular sort of info to assist them perceive one thing a few model or course of. They discover the explainer video on YouTube or social media that helps them make sense of issues. This offers them useful info they’ll then use to do no matter it’s they should do.
Among the main varieties of animated movies are character animations, 3D animation, and stop-motion video. These are the most typical. Character animations give attention to characters that undergo the motion of a script compellingly and curiously to painting a place or course of that viewers wish to know. A majority of these movies could be fairly efficient if they’re backed up by a compelling script.
3D animation is the latest kind of animation for cartoons such as you would possibly see in a Pixar Studios video akin to Toy Story, for instance. These larger-than-life animations try and bridge the hole between the sooner 2D animated cartoons and the real-world setting in order that they’ve a extra practical look. Cease-motion video makes use of a sort of ‘one-frame-at-a-time’ course of that creates animations from time-lapse frames. That is an old school kind of animation however continues to be used at the moment in some contexts.
Why Whiteboard Video is So Well-liked
Whiteboard video is likely one of the latest varieties of animation that has caught on with the company and enterprise world due to it’s potential to extend gross sales. Individuals are compelled to observe a majority of these movies due to the way in which it takes you thru the method step-by-step with a drawing hand. It’s like watching an artist in real-time. Maybe one of many appeals can also be that it appears to imitate a trainer writing on a board in a classroom. This may occasionally have some psychological significance to individuals who bear in mind studying this fashion whereas they had been a teenager in class.
There may be additionally some psychological proof that whiteboard movies and visuals maintain the eye of the typical individual longer than different varieties of media. Not solely is that this being see throughout varied markets and platforms, it’s probably additionally apparent if you come throughout an everyday video and one that’s an explainer video. There may be simply one thing about them that makes you wish to carry on watching till the tip.
If we check out a few of the engagement stats from 2017, we are going to discover that Fb has discovered superb success with the addition of video to their platform. Such stats embody Fb video being rated because the primary social channel for video, and Fb video attain seeing greater than 135% natural attain over photographs alone.
Fb isn’t the one one benefiting for visible and video advertising — as YouTube continues to see huge progress as nicely. The main video platform is now reaching extra 18+ yr olds on cellular than every other cable TV community on this planet at the moment. You possibly can see extra of the most recent video stats right here, and the way the way forward for the web is clearly shifting in direction of a visible and video customary.
Why do whiteboard movies work so nicely?
One of many important causes whiteboard movies work so nicely for explainer movies is that the viewer follows the whiteboard as you “sketch out” or write the knowledge and so they really feel as if they’re a “dwell” drawing that’s unfolding earlier than their eyes. Most significantly, they’re extra more likely to observe your presentation to the tip in order that they hear or see your call-to-action and act on it.
7 Issues to Bear in mind When Making a Whiteboard Video
If you wish to create a shocking whiteboard video that your viewers will join with and bear in mind, maintain these seven issues in thoughts earlier than you begin.
1. Discover a dependable designer in your software program answer to create whiteboards.
Most individuals don’t have the time to create their whiteboard video. Whereas there are some on-line options that you are able to do your self, it nonetheless takes time to place the animations and graphics collectively, add music, textual content, and titles, and render it to a closing video that individuals will respect and reply to. One nice answer is simpleshow.com. With this answer, you’ll be capable of put in your order for a whiteboard video and have the skilled group at Easy Present do it for you.
If you need to strive your luck at creating an explainer video by yourself, whereas additionally saving some cash within the course of, in addition they have a self-serve answer at mysimpleshow.com. Once more, there aren’t any design expertise or technical expertise required. It’a all achieved by way of a easy drag and drop platform.
2. Focus in your main message.
One of many issues that come up when making a video explainer is that your message could be complicated to the viewer. It’s essential to give attention to the particular message that you just wish to talk with out complicating it for the viewer. You are able to do this by slicing out the muddle that could be inherent in your message and summarize your factors in an organized method.
3. Make it entertaining.
One of many causes folks love to observe animated movies is that they’re entertaining. The motion of the animation retains the viewers’ consideration when you clarify a very powerful factors of the product or firm you’re promoting. Even company executives desire watching an animated or whiteboard video over a “speaking head” or dwell motion video because of the degree of curiosity they’ve on this format. Most executives additionally report that they like animated or whiteboard video codecs over text-based info.
Want an instance of simply how entertaining and engaging animation could be? Simply check out considered one of Google’s each day creations of their title and brand within the artwork beneath.
4. Deal with the characters.
One of many important causes folks join so simply to animated or whiteboard video is as a result of the characters draw them into the motion. Individuals connect with the characters greater than the motion itself. Then the character takes them by way of the expertise through their dialogue and motion that they do within the video or film. By creating fascinating characters that individuals like and might relate to, it is possible for you to to tug in your audience and maintain their curiosity by way of your total message. Getting them to your call-to-action is the objective, and whiteboard animations can do that in your model.
5. Write an amazing script.
Most whiteboard movies use a “drawing hand” to current your message, drawing photos of issues and objects which can be related to your message. The script is necessary as a result of it helps take the viewer from the introduction to the conclusion by drawing and narration. The narration is necessary as a result of it’s the audio a part of the video that helps maintain the eye of the viewer by way of the journey. Effectively-written scripts are crucial to maintaining their consideration and specializing in a very powerful a part of your message. For those who don’t know the place to start out with a script, sketch out what you wish to embody in your script, then give your undertaking to an expert whiteboard creator to place it collectively for you.
Explainer video scripts could be damaged down into three elements like within the visible beneath. The start, center, and finish, will every play an necessary function within the development of your storyline and video.
6. Use colour and graphics to enhance engagement.
You might not know this, however you may embody colour in your whiteboard movies. Many individuals suppose you may solely create black and white photographs or movies. Relying on the software program system you utilize, you may typically colour within the background or a lot of the whiteboard animation together with surroundings and objects. This may occasionally make the video extra compelling in your viewers. Add graphics, titles, and narration additionally to attract in additional views and interact your viewers.
7. Focus in your call-to-action.
Your call-to-action (CTA) is the results of your work, and you need to all the time give attention to this as a very powerful side of your whiteboard presentation. Each body counts, however in the end, you must maintain the eye of your viewers till you get them to the ultimate body the place you current your call-to-action.
Within the closing CTA, you need to embody the next issues:
- Particular actions you’re asking them to do
- Hyperlink to click on on to carry out the motion
- Contact info
- Web site URL or touchdown web page
The presentation itself ought to do the promoting so don’t attempt to maintain promoting within the call-to-action. Consider this as the ultimate a part of your efficiency that you just create to ask your viewers to motion. You probably have achieved a wonderful job throughout the central a part of your presentation, you shouldn’t have any bother getting folks to click on in your CTA.
That is the objective of a whiteboard presentation if you’re promoting one thing. If you’d like folks to subscribe to your publication to be reminded of upcoming presents or different issues you are attempting to advertise, it’s also possible to embody these in your call-to-action.
The right way to Get Began with Your First Whiteboard Explainer Video
In relation to creating an expert and thrilling whiteboard explainer video, one of many first issues you have to to resolve on, is if you wish to create one by yourself or outsource the method.
As talked about earlier within the article, there are many skilled options on the market to select from, or perhaps a few self-serve video creation instruments that may be fairly helpful as nicely.
It doesn’t matter what answer you go together with, check out a few of the instance movies that may be discovered on every of those websites. When you’ve decided on the most suitable choice for you and your model, it’s then time to let the consultants work their magic, or placing within the time and experience to convey your thought and content material to life.
When you create a whiteboard video, you’ll surprise why you didn’t do it a very long time in the past. Begin creating compelling content material in your audience at the moment.