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The 27 Best Sales Training Programs for Every Budget and Team

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. The ultimate goal is improving bottom-line results.

According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates.

Free Download: Sales Training & Onboarding Template

For a 100-person sales team with $1 million individual quotas and a $50,000 average deal size, that translates to a $20 million increase in revenue.

But with thousands of options, finding the best sales training program for your budget, team size, focus, and your needs isn’t always easy.

Here are the evaluation criteria to use when picking a sales training program:

  1. Location: Is training delivered virtually, or will the trainer come to you?
  2. Length: How will you fit training into your and/or your sales team’s schedule?
  3. Focus: Does the theme address a challenge you or your reps are facing?
  4. Price: Can you anticipate the return of the training will be at least 5X its price?
  5. Intended audience: Are you in the relevant industry, market, or role?

We’ve rounded up some of the most valuable training programs (in no particular order) at a variety of price points, locations, themes, and delivery options.

On-Site Sales Training Programs

1. Hoffman Training

  • Vendor: Jeff Hoffman
  • Location: Nationwide
  • Length: One day
  • Focus: Prospecting, discovery, negotiation, closing, and sales management
  • Intended audience: Sales reps and managers
  • Price: $595 per attendee for workshops, contact for corporate training

Hoffman workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business. Their workshops and corporate training programs are packed with information which means they’re ideal for salespeople who are eager to improve their performance.

2. Selling With Stories

  • Vendor: Hoffeld Group
  • Location: Varies
  • Length: Two days
  • Focus: Sales messaging and communication
  • Intended audience: Salespeople, managers, trainers, and business leaders
  • Price: Contact Hoffeld Group

The right story, presented in the right way, can change the course of a sale. In this hands-on workshop, you’ll learn the science behind telling persuasive stories. The lessons include when to tell stories in the sales process for maximal impact and the four parts of a compelling narrative. Attendees will also have the opportunity to create their own stories — so they’ll be ready to inspire change in their prospects by the time they leave.

3. Driving to Close

  • Vendor: John Barrows
  • Location: On-site
  • Length: One day
  • Focus: Sales meetings, objection handling, and closing
  • Intended audience: B2B sales teams
  • Price: Contact John Barrows

In a single day, John Barrows will help you and your team members run effective meetings with potential customers, boost your ability to analyze opportunities, address objections in a way that suits your personality and selling style, and use different closing techniques depending on the situation. He’ll also provide a customized manual with sample emails, calls, and templates. This resource allows you to immediately adopt the takeaways you’ve picked up.

4. Sales Presentation Training

  • Vendor: Sales Readiness Group
  • Location: Varies (can be delivered on-site or via your own facilitators)
  • Length: 1.5-2 days
  • Focus: Delivering a value presentation
  • Intended audience: B2B sales teams
  • Price: Varies, depending on team size

To convince prospects of their product’s value, salespeople must be able to deliver interesting, well-paced, relevant presentations. This training program supplies reps with the information and strategies they need to present effectively. Because each organization is unique, Sales Readiness Group uses pre-training consultation and customized case studies and exercises to ensure the content is as applicable to participants as possible.

Large or rapidly growing companies can also take advantage of SRG’s licensing program. Buy the license for the curriculum, then repurpose and reuse the program however and whenever you’d like.

5. Sandler Selling System

Sandler uses a methodical approach designed to make concepts stick — so you don’t invest in a costly sales training program only to have your sales team forget most of it 90 days later.

The sessions cover the entire sales process, from building rapport and setting initial expectations to giving demos and negotiating.

6. Richardson’s Consultative Selling Skills

  • Vendor: Richardson
  • Location: On-site training paired with an online platform
  • Length: 1-2 days in-person training (ongoing learning using Richardson’s Accelerate platform)
  • Focus: Relationships selling
  • Intended audience: Sales teams
  • Price: Varies

Richardson’s Consultative Selling program focuses on leveraging technical excellence, identifying client needs, and articulating value. After reps have taken the course, they’ll know how to run engaging, productive sales calls; provide insights; link their prospects’ objectives and pain points to available solutions; resolve objections and resistance, and more.

This training pairs instructor-led training sessions with an online program. Salespeople can access the content on their phone, making it easy to learn on the go — and refresh their memory after the course is over.

7. Strategic Social Selling

  • Vendor: Tony Hughes
  • Location: On-site
  • Length: Two days or four half-day sessions
  • Focus: Social selling
  • Intended audience: B2B salespeople (recommended 20 participants or less)
  • Price: $2,200 per day plus $395 per participant for course materials; any additional venue, AV equipment, and travel costs

This course helps salespeople craft a strong personal brand, create a strategy for building their network, use social platforms to research and engage with prospects, and use trigger events for timely outreach.

According to Hughes, “salespeople become ‘micro-marketers’ who personally own the process of creating sales pipeline.”

Online Sales Training Programs

8. 21st Century Sales Training for Elite Performance

  • Vendor: Brian Tracy
  • Location: Online
  • Length: 12 weeks
  • Focus: Sales skills
  • Intended audience: Salespeople
  • Price: $997

This three-month virtual course goes through seven key facets of sales: Prospecting, developing trust and credibility, identifying the buyer’s problems, overcoming resistance, selling value, closing, and getting referrals and repeat business.

Along with 24 videos you can rewatch at any time, you’ll also get workbooks, exercises, and bonus training modules.

9. Inbound Sales

  • Vendor: HubSpot Academy
  • Location: Online
  • Length: Three hours
  • Focus: The inbound sales methodology
  • Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers
  • Price: Free

These days, you can’t succeed if you’re still using on sleazy, old-school tactics. Learn how to sell like a modern salesperson with this free virtual course on the inbound sales methodology. It encompasses everything from identifying potential buyers to developing personalized presentations.

Once you’ve finished the course and passed the exam, you’ll get a badge to display on your LinkedIn profile, email signature, and website.

10. Sales Training and Strategy

  • Vendor: Marc Wayshak
  • Location: Online
  • Length: Varies
  • Focus: Sales strategy and process; prospecting strategies
  • Intended audience: High-level salespeople and sales-focused entrepreneurs
  • Price: Contact Marc Wayshak

Sales leadership often struggles with the same challenges: They don’t have enough superstar salespeople, they’re losing deals to a low-cost competitor, every rep is using a different playbook, results are inconsistent, and/or their team is focusing on the wrong type of buyers. Wayshak delivers custom training to organizations of all sizes to help them overcome these obstacles. His ultimate goal is helping clients 10X their investment.

11. Smart Calling College

  • Vendor: Art Sobczak
  • Location: Online
  • Length: Approximately two hours of self-paced video modules per week over four weeks
  • Focus: Sales calls
  • Intended audience: Inside or outside sales professionals
  • Price: $895 for the first attendee from a company; $795 for every additional attendee from a company

Reps who rely on the phone as their primary communication method will benefit from this comprehensive training program. Over the course of one month, participants will learn how to engage buyers in the first few seconds of a call, resolving objections, adding value at every touch, securing a follow-up call, and more. Along with the videos, you’ll get access to a workbook, live coaching sessions, and an online forum.

12. The Art of Sales: Mastering the Selling Process Specialization

  • Vendor: Sales Engine
  • Location: Online
  • Length: 5 weeks; 3-5 hours of work per week
  • Focus: Introduction to sales
  • Intended audience: New salespeople, entrepreneurs, and career changers
  • Price: Free ($95 for certificate)

This course will give rookie reps an introduction to selling fundamentals, including prospecting, qualifying, asking questions, and developing proposals.

It’s applicable to both B2B and B2C salespeople and includes lectures, reading, and real-world exercises.

13. B2B Phone Skills Improvement Program

  • Vendor: SalesBuzz
  • Location: Online
  • Length: Eight weeks
  • Focus: Sales skills and process
  • Intended audience: SDRs, BDRs, and Account Executives
  • Price: $2,500 for a group of up to five sales reps

In this training program, inside sales professionals will learn how to engage prospects, book appointments, delve into their prospects’ motivations, resolve their concerns, and close.

There’s a graded exam after every training session, so reps can gauge their understanding and sales managers can monitor progress.

14. Sales Prospecting Advanced Techniques

  • Vendor: SalesScripter
  • Location: Online
  • Length: 13 hours
  • Focus: Sales prospecting methodology
  • Intended audience: Inside salespeople, sales managers, sales trainers
  • Price: Free

In sales, your statements and questions can mean the difference between failure and success. But even though a salesperson’s words are their most valuable tool, many salespeople still improvise when they call, email, or meet with prospects.

This program is designed to give you a strategy-backed process. It covers building a value proposition, asking the right questions, closing more effectively, and more. Not only will you sell more, but selling will actually become more fun.

15. Iannarino Sales Accelerator

  • Vendor: Anthony Iannarino
  • Location: Online
  • Length: Ongoing
  • Focus: Sales skills
  • Intended audience: Self-taught salespeople, entrepreneurs
  • Price: $997 per year, or lifetime membership for $2,997

This sales training and membership community are designed for continuous learning. Each month, participants receive a new “How To” lesson on a core sales skill set. They also get to attend a live Q&A webinar with Iannarino.

Membership also comes with access to a private forum, so members can answer each other’s questions, share strategies, and give feedback and support.

16. Inside Sales Consulting

  • Vendor: Sales Hacker
  • Location: Online
  • Length: Various
  • Focus: Full-funnel sales training and process development
  • Intended audience: B2B sales teams, SDRs, AEs, directors, and managers
  • Price: Varies; or contact Richard Harris at [email protected]

Richard Harris, who leads Sales Hacker’s consulting and training programs, has held almost every sales position possible: SDR, inside sales rep, inside sales manager, Director of Sales, VP of Sales, and Director of Sales Operations. As a result, he can provide both high-level guidance and nuts-and-bolts training.

Sales Hacker offers training on everything from crafting SLAs (Service Level Agreements) between Sales and Marketing and designing your sales team’s organization and compensation plan to implementing a sales tool stack.

17. Bespoke Online Training

  • Vendor: MTD Sales Training
  • Location: Online
  • Length: Varies
  • Focus: Varies
  • Intended audience: Varies
  • Price: Varies

If you want to build an online sales training program that’s optimized to your team’s needs, learning preferences, and more, this is a good option. You’ll work with the MTD Sales Training team to design a program involving video, animation, audio, role-playing, and/or quizzes. The format can range from 20 15-minute sessions to 40 5-minute sessions, so you can fit it perfectly into your reps’ schedules.

There’s also flexibility around the medium. If your salespeople like to learn on the go, opt for a smartphone and tablet-specific course. If they spend most of their time at their desks, a laptop-enabled course is probably preferable.

18. preHIRED’s Science-Based Sales® System

  • Vendor: preHIRED
  • Location: Online
  • Length: 40 hours, self-paced
  • Focus: Science-Based Sales℠ tools & apps, skills, workflows. Bonus: SaaS interview skills.
  • Intended audience: B2B SaaS reps
  • Price: $147 per month for 36 months

Looking to make $100,000+ in SaaS sales? This program trains you on the tools, skills, and workflows — and how to apply, interview, and negotiate new six-figure sales job offers.

It comes with 15-plus modules, more than 15 hours of video, and 30 scripts/templates.

No old-school, generic sales training here … just Science-Based Sales℠.

Sales Training Programs Available in Multiple Formats

19. Insight Selling

  • Vendor: RAIN Group
  • Location: Your choice
  • Length: Two days
  • Focus: Insight selling
  • Intended audience: B2B sales teams
  • Price: Contact RAIN Group

According to RAIN Group’s analysis of 731 purchases, the salespeople who close deals provide buyers with fresh information and ideas three times more often than losing reps. If you’re hoping to set yourself apart from the pack, drive demand for your solution, and help your prospects think about their business in new ways, this training session will be invaluable.

It’s available in several different formats: Via email and mobile app, online curriculum, virtual instructor-led training programs, and on-site training.

20. Account Based Selling

  • Vendor: Sales for Life
  • Location: On-site or online
  • Length: 14 hours
  • Focus: Account-based sales
  • Intended audience: B2B sales teams
  • Price: Contact Sales for Life

This course, which is broken into six modules, teaches salespeople how to target, land, and expand new accounts. It includes techniques and examples from some of the most effective ABS practitioners out there — including the Sales for Life sales team, which has won 300-plus accounts in just 36 months.

21. IMPACT Sales Team Training

  • Vendor: The Brooks Group
  • Location: On-site, online, or both
  • Length: Varies
  • Focus: Varies
  • Intended audience: Salespeople and managers
  • Price: Varies

According to The Brooks Group, “The most expensive training you’ll ever do is training that soaks up your resources without delivering its intended results.” That’s why every program is customized to the company’s structure, market, management process, KPIs, culture, business drivers, talent, and sales methodology.

How does The Brooks Group learn all that? Through ride-alongs and field observations; account reviews; interviews with salespeople, managers, and executives; an audit of the sales org; personalized assessments, customers interviews, and more.

If you’re thinking that sounds time-intensive, you’re right: It typically takes 3-12 weeks to develop the customized training. However, The Brooks Group promises you’ll see a permanent improvement — not just a temporary boost in sales.

22. Engage Selling

  • Vendor: Colleen Francis
  • Location: On-site or online
  • Length: Varies
  • Focus: Sales process and performance
  • Intended audience: B2B sales teams
  • Price: Varies

If you decide to partner with Engage Selling, Colleen Francis will perform an in-depth assessment of your sales team before the training itself. This allows her to deliver highly customized training that addresses the areas with the biggest opportunities for improvement.

23. Sales Training for Managers

  • Vendor: Anthony Cole Training Group
  • Location: On-site training paired with an online learning platform
  • Length: 1-3 days in-person training (ongoing learning using ACTG’s online platform)
  • Focus: Developing sales leaders
  • Intended audience: Sales managers, LOB leaders
  • Price: Varies

For over 25 years, Anthony Cole Training Group has helped companies close the sales opportunity gap. And for over a decade, they’ve been perfecting their trademarked and leading-edge certification program: Sales Managed Environment®.

This program helps sales leaders unlock their leadership potential with content designed to engage managers and help them develop the essential skills for setting standards, coaching, motivating and recruiting. Anthony Cole Training Group combines high-quality leadership content with an easy access, one-stop portal that puts learning into action.

24. Accelerate Your Sales

  • Vendor: Jill Konrath
  • Location: Varies
  • Length: Conference break-out session, half-day, or full-day
  • Focus: Prospecting
  • Intended audience: B2B sales teams
  • Price: Contact Jill Konrath

Are you struggling to make inroads at your target accounts? This workshop might offer the strategies you need. It covers the changing sales environment, the elements of a strong value proposition, how to use sales intelligence and trigger events, effective calls and voicemails, and more. There are also several options for reinforcing and extending the lessons covered in the workshop, such as virtual seminars, coaching, and video lessons.

25. BE BOLD Live Training Session

  • Vendor: Jeff Shore
  • Location: On-site
  • Length: One day
  • Focus: Mental selling roadblocks
  • Intended audience: Salespeople
  • Price: Varies

Every salesperson dislikes or fears elements of selling, whether that’s calling prospects, responding to objections, negotiating price, or something else. Jeff Shore’s one-day workshop teaches sales reps how to identify what makes them uncomfortable and overcome it.

The training includes video case studies, a performance challenge, and group practice sessions. To reinforce the curriculum, you can purchase eight skill development video lessons.

26. Sales Leaders Coaching Program

  • Vendor: Score More Sales
  • Location: Virtual or in-person
  • Length: Six 90-minute weekly or bi-weekly calls if virtual; 1-1/2 days in person
  • Focus: Implementing a sales coaching program with accountability and revenue benchmarks
  • Intended audience: Sales leaders in tech, SaaS, manufacturing, distribution, telecom, and utilities
  • Price: Contact Score More Sales

Are you a sales leader looking for predictable results? This program may be for you. Sales expert Lori Richardson will help you identify and put in place the right sales process and methodology for your market, product, and revenue goals.

Along with a written sales plan, Richardson will deliver sales coaching and/or training (depending on your needs).

27. SPIN® Selling

Huthwaite International developed SPIN® Selling based on the largest observational research study on what makes a successful business to business salesperson.

Participants will learn the value-creating behaviors most aligned with increased profit. It’s available through a range of options to suit business needs, and each path is designed to provide salespeople with a comprehensive learning journey that will optimize the workplace transfer of new skills for maximum return on investment.

Great sales training programs will help you and your team members sell at your full potential. From higher quota and revenue attainment and better win rates to lower sales force turnover, the return will definitely justify the cost.

Looking for more sales training resources? Check out these tips to sell anything to anybody next.

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