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Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector

According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year.

In total, retailers are expected to spend $13.12 billion on search advertising in 2019.

Retail spend will account for the largest share of search dollars this year at nearly one-quarter of the total US search market.

Oscar Orozco, a senior forecasting analyst at eMarketer, predicts this level of spending will continue with the rise of voice search:

“… search advertising has increasingly become a vital strategy for retail marketers to focus their budgets on. With the growth of voice search, we should also expect to see a continued emphasis on search in the foreseeable future.”

Here are some other figures included in the report related to retail advertising:

  • Retailers’ digital ad spend across all channels is growing by 19.1%.
  • Retailers are expected to spend $28.33 billion on digital ads in 2019.
  • More than two-thirds of retailers’ digital ad spend will go toward mobile advertising.
  • Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth.
  • Retail sales made via desktop/laptop will grow 4.3% this year, accounting for just 8% of total retail sales growth.





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Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

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