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Overcome B2B Challenges with Actionable Paid Social Tactics

As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of heart. Especially when it comes to social. You know you should be investing in LinkedIn Ads, but what about other top platforms? When should you invest, and how?

What social platforms are worth your time? How do you know what creative to use? How can you appropriately measure the success of your tactics?

If these questions are keeping you up at night, join us for a panel discussion with AJ Wilcox from B2Linked, JD Prater from Quora, Susan Wenograd from AimClear, and Hanapin’s own Mary Hartman. In this webinar, these industry experts will discuss the tricks they’ve learned as B2B marketers and examples of highly effective campaigns.

In addition, you’ll learn:

  • The best social platforms, target audiences, and KPIs for your funnel stages.
  • The most effective B2B content types for each paid social platform.
  • The most recommended social tools for B2B marketers.



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