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ITP 2.Zero and AvantLink Monitoring Compliance | AvantLink

With Apple rolling out new variations of Safari and iOS there have been a variety of questions and considerations in regards to the new ITP 2.Zero options and it’s detrimental affect on efficiency advertising and marketing monitoring. For these of you not conversant in Clever Monitoring Prevention (ITP) 2.0, the underside line is that with the rollout of this ITP 2.Zero model, Apple will block third-party monitoring cookies.

Many networks use third-party monitoring know-how that may must be up to date with a purpose to adjust to ITP 2.0, so this can be a large subject for the efficiency advertising and marketing business.

The excellent news is that after we created our AvantMetrics monitoring code 7 years in the past, we predicted that there can be rising points and privateness considerations with third-party monitoring cookies. That’s why, along with the third-party cookies we set, we additionally use first-party cookies within the AvantMetrics monitoring know-how.

We additionally designed AvantMetrics in order that we may regularly enhance and replace it seamlessly with out purchasers having to vary their monitoring code integration every time we make an enchancment.

In case your program is utilizing the AvantMetrics code base and you’ve got the AvantMetrics monitoring library hosted site-wide then your monitoring is compliant with ITP 2.0.

The overwhelming majority of retailers on the AvantLink platform are utilizing the AvantMetrics monitoring code base. In case you are on a legacy monitoring model we will likely be reaching out to you within the subsequent couple of days to inform you and work with you on updating to the AvantMetrics monitoring code.

Retailers, please just remember to have the AvantMetrics monitoring code applied throughout your whole web site. In the event you do not need it applied site-wide then the monitoring code will be unable to set the primary social gathering cookie on pages the place the code just isn’t applied.

The code that units the primary social gathering monitoring cookie appears like the next:

<script sort=”textual content/javascript”>

(perform() {

var avm = doc.createElement(‘script’); avm.sort = ‘textual content/javascript’; avm.async = true;

var s = doc.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(avm, s);



[SITE_ID] is your 7-digit account ID. In the event you need assistance trying up that ID or have questions on whether or not you might have the monitoring code applied correctly, please tell us.

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