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In the Face of Big-League Issues, TikTok Strikes Deals With the Yankees, YES Network

A source familiar with the negotiations confirmed the details of a report by Scott Soshnick and Jacob Feldman of Sportico that the team and the network reached sponsorship deals, under which the video-creation platform will pay roughly $10 million over three years for promotional considerations including signage inside Yankee Stadium.

Meanwhile, the Yankees will get team-branded content on TikTok, giving the club a chance to reach the application’s coveted younger demographics.

TikTok, the Yankees and YES had not responded to requests for comment at the time of this post.

The deals have been in the works for roughly six months, but if the ban on TikTok takes effect Sept. 20, the partnerships will be terminated, as well.

If TikTok is sold to a U.S.-based company or succeeds in a potential court challenge of Trump’s executive order, the pacts will run their three-year course.





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