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Google Shares Learn how to Rank Higher by Combining Pages

In a Webmaster Hangout, Google’s John Mueller answered questions on when combining pages make sense and when it doesn’t make sense. Then explains the the reason why it’s best to or mustn’t do it. Curiously and never surprisingly, combining authority alerts will not be one of many concerns.

Will Combining Internet Pages Assist Rankings?

Google’s John Mueller’s reply was clear. Combining net pages by merging weaker pages right into a single web page could lead to a stronger and extra related net web page. However the recommendation was adopted by the caveat that the pages have to be complementary and deal with a single matter higher as a mixed web page than a number of weaker pages.

Screenshot of a webmaster hangout featuring Google's John MuellerJohn Mueller shares insights on when it’s greatest to mix net pages for higher rankings.

Combining Relevance Indicators

The query that began the dialog was about combining the authority metric of a number of weaker pages in order that collectively they fashioned a stronger web page, a web page with extra authority.

On merging content material with diversified rating, will combining the pages of content material lead to higher rating due to the merged “authority” alerts?

John Mueller (in addition to different Googlers) has beforehand addressed the search engine marketing idea of area authority and denied that Google makes use of any type of area authority.

John Mueller fully ignored this facet of the query and as a substitute targeted on the relevance of the pages collectively and whether or not the unified web page made sense as a doc a couple of sure matter.

Right here is the query:

“The “non-existent” metric of authority, my specific query, from that perspective for instance a web site ranks for a sure matter, a sure subject material. You could have a web site rating on place 5 and one other one on place six they usually type of have good authority, web page one.

When you merge them they usually make some alerts that merge right into a single piece of content material on the identical matter, wouldn’t it transfer up your rankings?”

Right here his John Mueller’s reply: 

Most likely. I feel that’s one thing that typically… we see in the event you take two or three or 4 type of weaker pages and merge them into one, even inside the identical web site or externally, then that’s one thing the place we are able to say that this can be a stronger web page.

We will see that… extra elements of the positioning are referring to this one single piece of content material so it’s in all probability extra related than these particular person small items that you simply had earlier than.”

John Mueller’s response seems to verify that as a result of all the opposite pages of the positioning are pointing to this single web page slightly than a number of pages that this can be a stronger sign of relevance.

The Significance of a Major Subject

One other participant within the hangout shared an anecdote of getting merged two pages with completely different matters and seeing that the ensuing web page ranked much less effectively than the 2 pages individually. In different phrases, combining the alerts and backlinks of two pages didn’t lead to greater rankings as a result of the subject material of the 2 pages weren’t in concord.

John Mueller commented:

“I feel when you have actually completely different items of content material on completely different matters and that may occur. As a result of it’s mainly you’re taking two fully separate pages, you’re placing them on the identical web page after which our algorithms have to consider like, “What’s the first matter of this web page?

Prefer it could be this, it could be that, it could be some bizarre combine that we determine.”

The idea of a main matter is, for my part, crucial. A web page will be a couple of single matter however then discover that matter from completely different views. However it is going to nonetheless be a couple of main matter. That’s content material with depth.

However on the flip facet, a web page will be too diffuse. The phrase diffuse means unfold out and broad ranging. That’s the other of targeted.

So think about a consumer has a query that wants answering. The content material ought to simply current that reply.

My private method is to make it in order that an individual can perceive what an online web page is about just by scanning it. My desire, based mostly on my expertise, is {that a} thumbnail take a look at of a effectively organized web page of content material is that it may be shortly scanned and the which means of it typically understood.

The takeaway for merging content material is that the content material have to be comparable and complementary to ensure that the alerts like inbound hyperlinks (each exterior and inner) and all of the relevance they confer to work collectively to make the mixed web page stronger.

The Worth of Combining Comparable Content material

One other hangout participant shared the anecdote of mixing articles written by completely different authors on the identical matter. Thus, the mixed web page contained completely different viewpoints, growing the depth of the subject protection.

John Mueller responded:

“I feel that’s one thing that I typically attempt to advocate to folks and in the event you can have fewer URLs and often that makes it simpler like from a administration standpoint.

But it surely additionally helps from an search engine marketing standpoint. The place we are able to actually say, effectively that is… stronger content material. That is one thing that’s referred to from much more locations than these particular person different items that you simply had earlier than.”

That’s an awesome perception into how Google views relevance. Fairly than pondering when it comes to non-existent metrics like Area Authority, John Mueller’s responses encourages wanting on the merging of pages when it comes to how complementary the pages are to one another.  That is the key to efficiently merging pages for higher rankings.

Considering when it comes to how pages can work collectively could be very very like cooking. There are some components that merely don’t belong collectively.

Watch the Google Hangout right here:

Photographs by Shutterstock, Modified by Writer
Screenshots by Writer

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