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Bing Webmaster Tools allows site verification via Google Search Console

Bing has launched a beta feature that allows site owners to import their sites from Google Search Console to its own Webmaster Tools. After logging into Bing Webmaster Tools, site owners may be presented with an option reading, “Already verified on Google Search Console?Beta Skip verification by importing your site.”

The option to import your site via Google Search Console presented after login.

Why we should care

Although Bing’s share of the search market pales in comparison to Google, it is still the world’s second-largest search engine (as of April 2019, the latest data available at the time of publishing).

For larger brands that are sensitive to the slightest of traffic fluctuations, having the tools necessary to address SEO issues as efficiently as possible may directly impact revenue. Being able to import your sites from Google Search Console decreases the friction (or inertia) involved with monitoring for those potential issues on a second frontier.

More on Bing and Bing Webmaster Tools

Here are a few resources to help you determine how much of a role Bing might play in your brand’s overall SEO strategy.


About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.



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Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

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