In July, Google introduced a beta for publishers utilizing Google Advert Supervisor (previously DoubleClick For Publishers) to be serve adverts in AMP tales. AMP Story Adverts at the moment are out of beta, Google introduced Wednesday.
The AMP workforce additionally introduced help with Google Advert Supervisor to ship direct bought adverts.
Why you need to care
Story Adverts are fullscreen that seem inside AMP tales, in the way in which they do on Snapchat, Fb and Instagram. If the format takes off
A small variety of publishers have been testing adverts in AMP tales over the previous couple of months. The flexibility for publishers to monetize these codecs will probably be a key driver to extend adoption.
Within the instance beneath, an advert for the podcast Retropod seems in a Washington Put up AMP Story.
Extra on AMP story adverts
- The adverts have name to motion buttons that customers can click on to get to the advertisers’ website or app retailer.
- AMP now has practically 100 advert vendor integrations.
- Documentation for creating AMP Story adverts may be discovered right here. And a stay pattern is obtainable right here.