2018 saw about 80% of marketers use visual content in their social media strategies. Similarly, the usage of videos grew by nearly 57% between 2017 and 2018.
We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content:
- Easy to share
- Simple to remember
- Fun and engaging
It’s thus clear that you need to step up your visual marketing game. To help you out, I’ve put together a few strategies you can implement to improve your visual content in 2020.
Strategy #1: Harness the Power of Infographics
Infographics are images that consist of lots of useful information. They help you present your information in an attractive and engaging way for your audience.
They serve as a great mode for delivering information in a more condensed format with visual elements. After all, if you’re given an option, would you read through 1000 words of text, or go through a summarized chart that shows the same information?
Most people would choose the latter.
According to a recent poll, 61% of consumers said that infographics were the most effective form of content for retaining information and learning.
The vibrant visuals and graphics used in infographics go a long way in keeping readers interested.
So, it’s clear that infographics are a powerful form of visual content.
But, how do you make yours stand out amidst millions of others flooding the internet?
Here are some tips that can help:
Narrow Down on a Topic
Make sure you’re focused. An infographic that includes too many details might confuse the reader.
Your infographics might do much better if you don’t include all of the data you can find. Instead, narrow down your focus to a single topic and ensure that you create the infographic around that.
Here’s an example of a crisp and concise infographic:
Get the Size Right
Infographics are supposed to be bigger than ordinary images and diagrams. However, make sure that they’re of a manageable size and length. If this isn’t kept in mind, you might lose out on potential readers.
Create Clutter-Free Graphics
You do not want to deliver an infographic that’s too congested. Always add spaces that will help readers navigate through the information smoothly.
Additionally, ensure that even the smallest font size on your infographic is easy to read.
Once you’re done creating a great infographic, you can submit it to various websites in your niche. This can help you reach a wider audience.
Strategy #2: Deliver Content that’s Personalized
Consumers want content that’s more personalized to their interests. In fact, 91% of customers are likely to shop from brands that recognize and provide them with customized offers and suggestions.
Another 2018 survey revealed that if content is not personalized, 42% of consumers get irritated, and 29% of them would be less likely to make a purchase.
One way of finding out what your audience wants is through social listening. There are numerous tools out there that can help you do so. They will help you assess your users’ sentiments and find out what they think about you and your competitors.
Let’s now take a look at the different ways through which you can personalize your content.
Finding out what goes into the creation of a product creates a sense of intimacy in the minds of your audience. By posting behind-the-scenes visual content like images and videos on social media platforms, you can give your audience a sneak peek into your business.
Toronto-based photographer, Anna, does just that by means of some of her Instagram posts.
In addition, features like Instagram and Facebook Stories can also prove to be helpful in this regard.
Create Localized Content
Localizing visual content doesn’t end at using the locally-spoken language. Using local cues and hints in your content can help users connect instantaneously.
The localization strategies of McDonald’s are well known across the world. Not only do they do this by means of altering their menus, but also through their visual content.
For example, McDonald’s entices customers in the US to consume their meals by sharing content of local relevance. They recently shared a post on the National Cheeseburger Day to attract their audience from the US.
Another example is that of a campaign by McDonald’s during the Chinese New Year in 2016. Since this is a time when many travel home to see their families, the campaign focused on the value of togetherness and family time.
By means of videos and images, it portrayed a miniature doll version of Ronald McDonald making a long journey home.
In a nutshell, by means of personalization, visual content can evoke strong sentiments, and engage users.
Strategy #3 Infuse Humor into your Visual Content
Injecting humor into your visual content can have a huge impact on how your audience engages with your business.
One of the best ways of achieving this is through memes. They are short, relatable, and humorous as well. Alternatively, you can use funny GIFs and cartoons or comic strips to engage your audience.
Humorous visuals can not only engage your audience but can give a much-needed break from text.
Infusing funny content into your visuals doesn’t just give your brand a likable identity, but also decreases bounce rates.
For example, The Royal Ontario Museum frequently uses memes to engage their audience on Instagram. Note how they’ve used the latest Dolly Parton challenge on their Instagram account.
Moreover, humor doesn’t necessarily have to be funny. It could be pictures of dogs or videos of babies – anything that makes your audience smile.
Or maybe, your content could be BOTH funny and cute. BarkBox, a subscription service for dog products, makes for a great example. It showcases cute pictures of dogs and adds humor to them by inserting funny captions.
However, before embracing humor, confirm whether it suits your brand’s tone and voice. Additionally, make sure you don’t employ raunchy, rowdy, or inappropriate humor. That could be counter-productive for your brand.
Strategy #4: Deploy the Right Visual Content Tools
Constantly-changing trends and user interests can make it difficult to ace your visual content strategy. That’s why you should consider using tools that can help you create stellar visuals and amplify their reach on social media as well.
Employ tools such as Canva, Animaker, Google Charts, iMeme, and more to come up with amazing visuals.
If you use the power of visual content correctly, it can help you generate massive engagement. You should consider personalizing your visual content to make it more relevant for your audience.
Additionally, you should incorporate infographics into your visual content strategy, if you haven’t already done so. It also helps to infuse some humor to make the content more engaging.
Lastly, use visual content creation tools to step up your game and make the most out of your visual content.
Are there other strategies that you use to improve your visual content? Let us know in the comments.
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