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2K Sports Teams Up with Snapchat on Marker Lens for NBA 2K20 Debut – Adweek

2K Sports/Snapchat

The lens, accessible via the Snapcode below, brings the game’s cover subject, National Basketball Association superstar Anthony Davis, to life via AR in his new No. 3 Los Angeles Lakers jersey.

2K Sports/Snapchat

The AR experience in the lens also includes the gameplay trailer for NBA 2K20.

The lens actually debuted Thursday night at the exclusive launch party for the game in Los Angeles, where it was sampled by Davis and fellow NBA superstars Dwyane Wade, Ben Simmons and Damian Lillard, as well as Women’s National Basketball Association star Breanna Stewart.

2K Sports/Snapchat

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