As we speak, we’re excited to announce the launch of Marketing campaign Monitor 101, our model new coaching video collection that teaches you the way to use a few of our hottest (and strongest) e-mail advertising options.
The 20 coaching movies cowl all the things from the fundamentals of your account to our extra superior options, like automated journeys and transactional e-mail. Every video is lower than three minutes lengthy, making them excellent for exploring Marketing campaign Monitor options that you could be not but be utilizing—or getting a fast refresher on those you already are.
Listed here are only a few methods you possibly can profit from Marketing campaign Monitor 101.
1. Discover ways to higher personalize your e-mail campaigns utilizing our e-mail builder.
Customized e-mail messages enhance click-through charges by a mean of 14% and conversions by 10%. – AberdeenEmails with customized topic strains are 26% extra prone to be opened. – Marketing campaign Monitor
Do your e-mail engagement charges want a elevate? Watch our video collection on Creating and Sending an Electronic mail Marketing campaign. Particularly, our video on Personalization and Dynamic Content material will assist unlock your artistic potential for sending extra customized messages.
For those who haven’t but despatched an e-mail that’s tailor-made to your subscribers’ preferences, location, or membership standing, then we’ll get you up to the mark. We additionally suggest our Electronic mail Content material Greatest Practices video; at simply 46 seconds in size, it’s excellent for sharing together with your workforce.
2. Handle your lists utilizing customized fields and section (and enhance your ROI in consequence).
Entrepreneurs have famous a 760% enhance in income from segmented campaigns. – Marketing campaign Monitor
Understanding the way to handle your lists in Marketing campaign Monitor is crucial to sustaining wonderful open and click on charges. Plus, it additionally helps be sure that you get nice ROI in your e-mail advertising spend.
At eight minutes in whole, our video collection on Record and Subscriber Administration offers a fast overview of how subscriber lists work. Watch our video on Customized Fields to find out how you should utilize info like your subscribers’ names, essential dates, and buy historical past to personalize your emails. Then, our Segments video will offer you the know-how that you must consolidate your e-mail lists and ship focused and extremely efficient e-mail campaigns. Lastly, get some nice tips on constructing your lists in our video about Rising your Lists with Integrations, Signup Kinds, or API.
3. Are superior options like automated journeys and transactional e-mail best for you? Discover out in minutes.
Over 75% of e-mail income is generated by triggered campaigns, fairly than one-size-fits-all campaigns. Automated e-mail campaigns account for 21% of e-mail advertising income. – DMA
Are you prepared to begin sending automated welcome emails? Haven’t had a second to discover the Insights tab in your account? We’ve got the answer. This three-video collection will train you all about Automation, Transactional Electronic mail, and Electronic mail Metrics and Marketing campaign Reporting. Particularly, our video on Automation Journeys offers recommendations on utilizing our Journey Designer to shortly create a collection of automated emails (or “drip marketing campaign”) tailor-made to your business and targets.
Now that Marketing campaign Monitor 101 has been launched, we hope that you just’ll profit from our library of movies—and higher nonetheless, that you just share them to assist others on their studying journey.
None of those movies could be attainable with out direct suggestions we gathered from our superior prospects, so we’d additionally wish to say thanks for telling us which sources are most significant to your progress as an e-mail marketer. When you’ve explored Marketing campaign Monitor 101, please tell us if there are another matters you want to see included within the coaching movies by contacting our workforce. We’d love to listen to from you.
Now, watch the movies, ability up, and ship your finest e-mail marketing campaign but!